Bib + Tuck was started in 2013 by Sara Azout and Sari Bibliowicz as a curated online community of shoppable personal closets. In a few easy steps, they removed the burden of selling and allowed women to monetize their closet. Their goal was always to make selling as easy as buying, and to make buying used feel as good as shopping new.
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Bib & Tuck did just that by being in-tune with consumers’ need to be environmentally conscious. They disrupted the online resaler’s market by simplifying an otherwise cumbersome process. Bib & Tuck was a fashion swap site where users could sell and buy items from a list of approved brands. Sellers could send their items and Bib & Tuck took care of the rest.
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Bib & Tuck grew their business organically by first reaching out to their immediate contacts and growing from there. Their philosophy centered around testing out features within their site, being attuned to their customer’s needs and more.
They started as a member only site with no cash transactions – think a closet swap with all your closest girlfriends. Through word of mouth, they enlisted more users who became brand ambassadors for the brand and eventually opened to a wider audience.
Bib & Tuck now had a global following and got acquired by Cross Roads Trading
In this podcast, you will learn:
– how Bib & Tuck differentiated themselves from other reseller’s
– useful tips on creating a viable prototype and disruptive e-commerce model
– the importance of integrating analytics tools within your e-commerce
– Bib & Tuck’s learnings from their years in business
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