The Fashion Formula Podcast EP#3: Liz Long Breaks Down Product Development

By: Pulkit Rastogi

liz long

You can also download this podcast on iTunes or Stitcher Radio.

Liz Long, co-Founder at Bag the Habit, learned the ins and outs of product development through founding her company. She is a veteran in the Fashion Product Development Space. She blogs for Learn To Make A Product and partners with Maker’s Row, Rising Tide Capital and Bpeace to coach fashion designers. Bag the Habit, is a company that makes a variety of reusable shopping solutions using 100% eco-textiles.

In this podcast, Liz provides some solutions to fundraising your product such as the ever growing pre-sales trend. Pre-sales essentially enable users to create Kickstarter or landing pages promising product production once monetary goals are reached. She also breaks down the myths behind sourcing internationally and explains the importance of visiting factories you are partnering up with. Liz learned the in and outs of product development while building her business Bag the Habit. Fast track your way through product development by listenings to today’s podcast.

[Tweet “Developing an outstanding product is the foundation for a wildly successful business.”]

Building a strong online brand requires developing unique, good quality, eco-friendly products. However, acquiring funds for production, deciding where to outsource, and quality checking can be overwhelming if you are just getting started.

In this podcast, you will learn:
– The type of research you should conduct prior to starting product development
– Criteria to use to decide to source in the US vs Internationally
– Funding recommendations
– Why you should ask to review a product run before paying your manufacturing vendor

Resources:
Learn To Make A Product
Sourcing Directory
Crowd Funding
Beginner’s Mistakes To Avoid

 

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